Author
Adviser
Philippines is a developing country that is undergoing rapid industrialization and with this comes the growth of its food-retail sector. One commercial food-retailer that has been showing its dominance in the food-retail market is supermarket chains due to its rapid rise in branches in the urban and rural setting. This study examined the diet quality of food purchases and typical diet of the regular consumers of known supermarket chain within Metro Manila. The research is a quantitative study that used a correlational study design. This research was able to collate data from 51 eligible respondents. Pertinent findings of the study revealed that regular shoppers patronize supermarkets due to the location, variety, cleanliness, and price, quality of the product, convenience, and wholesale. Furthermore, food purchases was analyzed revealing that the leading purchases of consumers were ultra-processed food items such as snacks, sweetened beverages, and canned meat while fresh produces such as vegetables, fruits, and whole grains received low patronage. To determine the extent to which food purchases affect typical diet quality the correlation of HEI Purchased and HEI consumed were analyzed. Data revealed that out of the 13 components of the HEI, only one was positively associated which is added sugars (p=0.045).