Over the past years, the Internet has improved significantly, and with the recent COVID-19 pandemic, the shift from traditional to online shopping increased significantly. This paper aims to find which factors among perceived benefits, perceived risks, hedonic motivations, psychological factors, and web design influence online purchasing of 288 Filipino young adults studying Bachelor of Science in Human Ecology and Bachelor of Science in Nutrition at the College of Human Ecology at the University of the Philippines Los Baños. The findings showed that all the factors have a composite overall mean interpreted as an agree response. For the online shopping behavior, overall composite mean was 3.89 interpreted as an agree response. This showed that convenience is an important reason why respondents purchase on online shopping platforms. Most of the respondents have been online shopping monthly for around 2 to 3 years. Their most bought items are food, beauty products, apparel, and accessories with cash on delivery as their mode of payment. For the past 6 months, 33.33% respondents had a total expenditure of Php1,001 to Php3,000. Lastly, 68.40% of respondents chose Shopee as their preferred online shopping platform. The correlation analysis findings showed that all factors are significant while regression analysis results showed that website design is the most substantial predictor affecting the consumer's attitude towards online shopping.